Offers

Audience

Since 2004, Caloga is a recognized player in the email lead generation field and proves every year its ability to deliver volumes and quality.
Caloga owns 4 databases in France, with more than 12 millions profiles. Everyday, almost 1 million french people read our emails, and more than 20 000 new clients are recruited by our advertisers.

Targeting

Crossing socio-demographic and behavioral data, Caloga sends the right message to the right person, at the right time. You optimize ROI and campaign effectiveness, but you also protect your e-reputation.

Ethics

Caloga is a member of MAAWG (Message Anti Abuse Working Group)

Caloga is a member of l’APWG (Anti Phishing Working Group)

Caloga is a member of SNCD (Syndicat National de la Communication Directe)

Caloga is a member and funder of APMEL (Association pour la Protection de l’usage des Messages Électroniques à objet commercial)

Caloga is a member of CPA (Collectif de la Performance et de l’Acquisition) and has signed the CPA Email Quality Charter

Geolocation

When relevant, Caloga allows you to only target the persons who are close to your trading area : opening rates multiplied by 1,5 and click rates multiplied by : no doubt, it works!

Mobile

Caloga brings you a “mobile view” of your prospects : Who uses which device?
Maximize your performances using those criterias!

Testimonials

Over the years, Caloga and Zanox have worked hard to share their expertise for the benefit of advertisers and their emailing campaigns.

Caloga is an exemplary publisher on the email channel : its professionalism and its know-how have always been in harmony with Zanox quality’s policy on this acquisition lever.
Caloga is part of those rare partners who are attractive and make things possible.
Guillaume Gélis – Country Manager France

I have been working with Caloga for 7 years. Today they are part of our top affiliates on most of Affiliation programs managed by Havas Media. Their approach « test, learn & optimize » has proven its worth and is today very appreciated.

We almost always integrate Caloga in our discussions in a very early stage of the campaign development, in order to benefit from their appoach and their expertise on competition and deliverability.

Xavier Racine – Affiliation/Emailing Manager

Email Retargeting

Caloga is a partner of Criteo, which offers retargeting solutions.
How does it work? A user views a product page of an advertiser website.
A few hours later, he receives an email that only shows him the products he is interested in.
You can multiply your performance by 5 using retargeting email!

Data Onboarding

Caloga is a partner of Liveramp, which connects all marketing data, so the advertiser can send his ad to a target who might be interested in the product/service, at the right time.

Geolocation

When relevant, Caloga allows you to target the persons who are close to your market area : opening rates multiplied by 1,5 and click rates multiplied by : no doubt, it works!

Testimonials

Caloga is one the strongest partner of Liveramp in France, as part of onboarding data operations. But we are partners for a much longer time on other activities.
Caloga provides us high quality data, built on real performance, and in large volumes.
This partnership brings Liveramp many benefits, in a trust, reliability and relationships quality context.

Liveramp Team

Since 2015, Criteo works closely with Caloga to develop its retargeting email activity and make it sustainable.
Caloga allows Criteo to reach a large volume of optin adresses, which helps advertisors to cover the target they need.
Furthermore, Caloga’s ethics gives us confidence in the profiles quality, which is one of our partnership’s key point.
Started in France, this privileged relationship has been extended to Spain, Italy and Brazil.

Criteo’s team

Ethics

Ethics is at the heart of all Caloga’s activities : doing business in a ethic way and selecting the right partners.
Respect of web users and laws is key to protect our advertisers good reputation and performances.

Benchmark

Caloga’s audit offers a benchmark section, which measures your performance and compares to your competitors’ results. Know your ranking and get our recommendation to improve it.

AB Testing

Our audit’s AB tests help you understand and optimize the various components of a campaign : senders, subjects, visuals, code, text/images balance, message, etc.
Proceed step by step, improve your tools, and maximize your performances.

Deliverability

A right management of your deliverability is the key to optimize your campaigns and ensure email marketing success.
Caloga’s Audit tests your deliverability and gives you keys to improve it now and over a long-term perspective.

Mobile

Caloga’s audit analyses the performance on mobile : which devices are used? When? By which type of customer?
How to optimize your email campaigns according to devices and targets?
Those are mandatory, as 1 email out of 2 is checked on mobile devices!

Attribution/contribution

Caloga’s audit will analyse the role of your emailing campaigns in the process of conversion. Then, you’ll be able to oprimize your ROI, arbitrate and adjust your costs.

Testimonials

When recasting our acquisition email policy and setting-up new tools (including databases deduplication), we decided to lean on Caloga, which has always been one of our trusted partners.

Caloga allowed us to audit many graphical elements, on a regular basis, in order to reach the right target with the right message, and to maximize our profitability and the one of our email partners.

Those regular audits made us approach acquisition email as a program close to PRM and made it the most profitable lever of our affiliation program.

Caroline Lemière – Senior Online Manager Meetic from 2010 to 2015

Beginner

Go&Mail is a SAAS platform with which you can handle your whole email marketing programs, with full autonomy : email creation support tool, contacts segmentation, scenarii creation, performance analysis. The platform is user-friendly and intuitive.

Expert

Drive&Mail is suitable for companies who have a technical department and wish to send high volumes of emails, or set-up complex CRM scenarii. It allows you to measure your performance and your delivrability. But also to raise, in full independence, your R.O.I.

Technology

Caloga owns its exclusive, strong and proprietary tool, and ensures its technological independance.
Since 2004, Caloga’s technology has proven its capabilities with thousands of advertisors!

Scheme

You have a database with people who have given their optin to receive advertising? But you do not have time to generate profit from it? You would like to earn complementary revenues from your data?
Let us manage your database, tell us your wishes and benefit from Caloga’s know how to generate stable, secured, and high performance from your data.

Data

Caloga secures, valuates your email data, and optimizes your revenue.

Prerequisites

Caloga audits your existing data and advises you about their monetization’s optimization. Caloga also advises you about building and upgrading your future data.